About Healthy Choice Tru Mile LLC
Our Story
Healthy Choice Tru Mile LLC is the parent company of HC Live Fresh Poultry, established in 2011 after recognizing a growing need for fresh, quality live poultry in the Trenton and Ewing Township communities of New Jersey.
At the time, customers looking for fresh live poultry often had to travel long distances, deal with traffic and tolls, and go outside their communities to find the products they wanted. We saw an opportunity to make fresh poultry more accessible while creating a business built around quality, convenience, and customer satisfaction.
What started as a response to that need has grown into a trusted community focused poultry business serving customers with a wide selection of fresh poultry, eggs, goat, beef, lamb, pork, rabbits, fish, seafood, and other products.
Our Commitment to Quality
At Healthy Choice Tru Mile LLC, we believe customers deserve to know where their food comes from and how it is handled.
We are committed to providing fresh, high quality poultry while maintaining strict standards throughout the process. Our selection includes live poultry as well as freshly processed products prepared to meet our customers’ needs.
We take pride in offering products that support customers looking for fresh, non GMO, hormone free, and free range poultry options, where available.
From selecting our poultry to processing and serving our customers, we focus on cleanliness, quality, and consistency.
More Than a Poultry Business
Our business is also about community.
Fresh poultry is an important part of many families’ traditions, cultures, celebrations, and everyday meals. We understand that our customers are not simply purchasing food. They are purchasing something that can be deeply connected to their culture, family, faith, and way of life.
That is why we work to create an experience where customers feel welcomed, respected, and confident in the products they purchase.
Growing With Our Community
Since 2011, Healthy Choice Tru Mile LLC has continued to grow while remaining committed to the values that started the business.
Our goal is to continue improving our products, services, and customer experience while making fresh poultry more accessible to the communities we serve.
We are grateful to every customer, family, and community member who has supported us throughout our journey.
Our Mission
To provide our customers with fresh, quality poultry products, exceptional service, and a dependable shopping experience while continuing to grow as a trusted part of the community.
Our Promise
Freshness. Quality. Service. Community.
These values have guided us from the beginning, and they continue to shape everything we do today.